Blogs and Articles
Reasons to Outsource your Chief Marketing Officer (CMO)
Outsourcing has emerged as a significant trend in the digital and virtual world we live in. As Thomas L. Friedman discusses in his book, “The world is Flat”, he analyzes globalization, primarily in the early 21st century. He explains how the world is becoming a level playing field in terms of business and commerce, wherein […]
Top 3 Reasons Why You Shouldn’t Hire a Full-Time Chief Marketing Officer (CMO)
Part-time Chief Marketing Officers (CMO) represent the fastest way to grow your company, the lowest cost, and the lowest risk.
A More Confident CMO
Key to Growth is Sales and Marketing Alignment. Today the lines between marketing and sales and have become increasingly blurred. It’s difficult to really know within the sales cycle where the marketing role ends, and the sales role begins. The truth is that today marketing team is involved every step of the way if not in helping to close a deal, then its to inspect, understand and underwrite the customer journey. The need for alignment between sales and marketing has never been greater.
Google’s Advice for Managing Algorithm Changes
What webmasters should know about Google’s “core updates” Thursday, August 01, 2019 Each day, Google usually releases one or more changes designed to improve our search results. Most aren’t noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is […]
Management Versus Leadership – If One Wins, Everybody Loses!
Management (even flawless management) without leadership is doomed to fail and “leadership” without management and precise execution is a hobby, not a business.
I meet often with business leaders and executives and the conversation is generally about organizational or individual performance. Specifically, how can I help them improve the management and leadership of their marketing and sales teams which may be underperforming?
Sales and Marketing Alignment for Revenue Acceleration
Key to Growth is Sales and Marketing Alignment. Today the lines between marketing and sales and have become increasingly blurred. It’s difficult to really know within the sales cycle where the marketing role ends, and the sales role begins. The truth is that today marketing team is involved every step of the way if not in helping to close a deal, then its to inspect, understand and underwrite the customer journey. The need for alignment between sales and marketing has never been greater.
The New Science of Marketing
Today the lines between marketing and sales and have become increasingly blurred. It’s difficult to really know within the sales cycle where the marketing role ends, and the sales role begins. The truth is that today marketing team is involved every step of the way if not in helping to close a deal, then its to inspect, understand and underwrite the customer journey. The need for alignment between sales and marketing has never been greater.
Why Do Growth Companies Stop Growing?
I am a hopeless romantic. And “RomComs” are my absolute favorite film genre. I love the simplicity of the girl meets boy plot and the sentimentality of the protagonist’s rollercoaster ride to true love. Shakespeare once said, “The course of true love never did run smooth.”
Press Releases
FOR IMMEDIATE RELEASE
CMOGROW STRENGTHENS LEADERSHIP TEAM
CMO GROW the leader in outsourced and fractional Chief Marketing, Sales, and Growth Officers adds Jim Miller, another high-powered executive to the team.
Wednesday, May 2, 2019
ALPINE, Utah – CMOGROW, an innovator in fractional, outsourced sales and marketing executive leadership services, announces the addition of growth guru, Jim Miller to the leadership team to enhance support and development of CMOGROW client businesses and enhance CMOGROW corporate leadership.
Jim brings over 25 years of experience helping to develop, grow and lead marketing and sales teams with a strong emphasis in high-tech hardware and software, biotech, and manufacturing. Jim has extensive capability in developing new marketing and high growth sales channels and helping companies develop into global entities with international teams.
Specifically, Jim has led teams in the data storage & storage networking and data security industry, along with enterprise software solutions for data management & high availability. Jim has also led teams in the semiconductor and LEDs & LED lighting markets with an emphasis on IoT based solutions. Most recently, Jim led a high growth team in Life Sciences, partnering with the world’s top research and pharmaceutical organizations.
Chris Lundell, CMOGROW Founder, and CEO said, “small and medium-sized companies will learn first-hand how a perspective, experience, and know-how, of a person with Jim’s experience, can ignite growth that they had never imagined.”
Miller also excels at aligning and harmonizing sales, marketing, and operations functions within organizations to optimize funnel conversion and revenue growth.
“I am very excited to join the high-powered team at CMO GROW. I look forward to helping entrepreneurs and companies grow and realize their full potential by sharing the skills and talents I have developed over many years in multiple tech industries.”
Clinton Bybee, Co-founder and Managing Director of ARCH Venture Partners, said “The CMO GROW business model is innovative and impactful for businesses seeking accelerated revenue growth. Whether offering outsourced sales and marketing services or providing executive coaching, access to CMO GROW’s successful and experienced executives will provide game-changing results.”
About CMOGROW: Established in 2016, CMOGROW, is an innovation-driven marketing consultancy providing customized growth strategies for small to mid-sized companies looking for a bold approach to drive customer engagement and revenue growth. More specifically, CMOGROW offers fractional-CMO services, coaching, mentoring, and other growth marketing services.
FOR IMMEDIATE RELEASE
www.cmogrow.com
FOR IMMEDIATE RELEASE
Elizabeth Giuffrida joins CMOGROW as CMO and Managing Partner.
Alpine, Utah, January 30, 2019. CMOGROW™, an innovation-driven marketing consultancy providing customized growth strategies for small to mid-sized companies, announced today that Elizabeth (Perri) Giuffrida has joined the company as CMO and Managing Partner. Giuffrida will focus on helping companies realize their market potential by developing integrated marketing strategies that drive growth.
“I’m pleased to have an executive with Elizabeth’s experience and talent on our team,” said Chris Lundell, CEO, and Founder of CMOGROW. He added, “With her specific skills in go-to-market strategy, coupled with her expertise in positioning, branding, social media, and product marketing, I am confident that she will add a creative and diverse perspective as we broaden the scope of services offered.”
Giuffrida commented, “I’m so excited to join CMOGROW. In our fast-paced and over-communicated society, it has become increasingly more challenging for companies to sustain growth. I have 20 years of experience launching products and growing businesses and I can’t wait to roll up my sleeves to serve our clients by bringing them the results they seek.”
Giuffrida is no stranger to technology, her work experience includes tenure at some of Fortune 50’s leading technology brands including Comcast and AT&T. Giuffrida has also worked at tech start-ups like Vonage and Vivint Smart Home, both pioneers in their respective industries. Her unique skill of translating technological innovation into revenue-driven marketing strategies will play a key role in helping companies align with their target audience so that they deliver the right message, at the right time, in the right place.
Giuffrida holds a Bachelor in Business Administration from The Wharton School of Business at The University of Pennsylvania and a Mini-MBA in Digital Marketing from Rutgers University CMD. She lives in Midway, Utah with her husband John and their two boxer pups, Griffin and TJ.
About CMOGROW
Established in 2016, CMOGROW is an innovation-driven marketing consultancy providing customized growth strategies for small to mid-sized companies looking for a bold approach to drive customer engagement and gain traction in the market. More specifically, CMOGROW offers fractional-CMO services as well as a myriad of marketing consulting services. Our highly-experienced and fiercely-motivated marketing executives know how to align companies with their respective target audience to deliver the right message, at the right time, and in the right place. In a nutshell CMOGROW delivers:
—Disruptive leadership
To gain traction in your market and grow your business, you need disruptive leadership. Our executives challenge the status quo to re-think marketing from the perspective of your target audience to optimize growth opportunities.
—Delighted customers
We reimagine the marketing ecosystem and its impact on the customer journey to deliver authentic, on-brand interactions that drive engagement and conversions.
—Streamlined execution
Our team of executives know how to streamline and optimize cross-departmental activities to deliver results on time and on budget.
CMOGROW Press Contact:
Elizabeth Giuffrida | elizabeth@cmogrow.com