CMO GROW SERVICES

MANY CEO'S WONDER IF THEY ARE IMPLEMENTING THE RIGHT SALES AND MARKETING CAMPAIGNS TO OPTIMIZE THEIR BUSINESS GROWTH.

CMO GROW PROVIDES FRACTIONAL (PART-TIME) CHIEF MARKETING OFFICERS TO ACCELERATE YOUR COMPANY’S GROWTH, AND THE BEST PART IS YOU PAY A FRACTION OF THE COST OF HIRING A SENIOR MARKETING DIRECTOR, LET ALONE AN EXPERIENCED CMO.

CMO GROW'S PROMISE TO OUR CUSTOMERS IS THAT IF WE DON'T HELP YOU GROW, YOU OWE US NOTHINGTHAT IS A PROMISE THAT YOU CAN TAKE TO THE BANK!

 

STRATEGY CREATION

Effective sales and marketing can only be measured in accretive revenue growth. Done right it starts with planned and forecast metrics and associated ROI outcome objectives. Then based on understanding the DNA of your best customer profile and primary target audience segment, you can begin to build an integrated multichannel sales and marketing campaign. The ability to measure, track and attribute lead source attribution to funnel activity is critical in measuring the success of campaigns.

While this might sounds difficult and complex, it is not, it can be done quickly and will very little expense. CMO Grow can place these measurement processes in place to, to enable complete visibility and transparency into your sales and marketing activities and campaigns while driving your revenue growth to new heights.

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REVENUE GROWTH

Revenue growth acceleration for most companies requires integrated sales and marketing strategies and execution. However, that doesn’t mean that all companies need to hire a full-time CMO, more and more companies are learning that outsourcing key executives can be a much better option! Why hire, when you can outsource a CMO to build your growth and branding for a fraction of the cost of hiring. Outsourced CMO’s can build your strategy while overseeing the operational execution of that growth plan. An experienced CMO can guild your company to new revenue heights, and it can be done on a part-time basis for a fraction of the cost of hiring a full-time CMO.

CMO GROW is also a great option for companies searching for a Marketing Executive; finding the right marketing candidate can take months. Let CMO GROW fill the void and turbo-charge your business while you search.

SALES AND MARKETING

AT CMO GROW we understand that today workplace is an activity, not a destination. We are now living in an outsourced or “cloud serviced” world, Marketing and Sales outsourcing provides world-class services at a fraction of the price of hiring a marketing executive and will become the new norm.

CMO GROW simplifies the process and draws on the collective power of the whole. We provide input from marketing experts with experience and perspective from dozens of industries and geographies. Moreover, we provide this best of breed service in a smart, affordable way, while providing the best marketing guidance services on the planet.

CMO GROW offers world-class services at a fraction of the price of hiring a marketing executive. Also, that also assumes that the particular executive you hire has practical experience with strategy, messaging, customer experience, and so on.

Most companies can't afford to hire “All-Stars” at every position, but that is where CMO Grow comes in.  IT outsourcing has been proven to be a strategic and cost-effective option for many companies.  Today, Finance and accounting functions are proving to be equally valid. CMO Grow now offers you the same opportunity with your marketing and sales functions.

CMO Grow’s innovative approach has now made it even easier to turbocharge your company growth has expanded its capabilities to include services like (digital marketing, campaign management, direct response, and more), at a fraction of the price you would pay using an agency or hiring a marketing team.

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FRACTIONAL CMO BENEFITS

The number one question we hear from CEO’s, is "how do I know if I am missing key sales and marketing strategies relating to revenue growth"? CEO’s aren’t expected to be domain experts in every area of business, but they are supposed to have capable and competent team members and advisors to help guide their revenue growth trajectory. Sales and marketing guidance and help is available, and it is affordable and straightforward to access.

CMO Grow offers CMO outsourcing for companies who need growth campaigns and strategies. In fact, the “CMO for hire” model, produces higher revenue ROI, than most than hiring a marketing agency and is a far better option than hiring a Chief Marketing Executive.

CMO Coaching Services, one of the other valuable services offered by CMO GROW is coaching and tutoring of existing marketing teams. Regardless of the number of resources you currently have in your marketing team we can help. We can improve the performance of any organization. We can take a high performing marketing team and help it perform at an even higher level. If you need help adding additional sales and marketing resources, we can help you there as well. Understanding the key characteristics and attributes of high-potential performers is key to making significant hiring decisions.

At CMO GROW we have interviewed and hired hundreds of marketing managers at nearly every level. We know what it takes to drive world-class results and can ensure that you are bringing the best and brightest to your teams.

CAMPAIGN CREATION

Experienced marketers know that the best way to move the needle and fill the funnel is thru integrated mulit-channel campaigns. A surprisingly high number of companies run random acts of marketing and think that they are driving demand. The reality is that they are wasting time and precious resource dollars.

Savvy marketers utilize a framework that acts as a road map for optimizing their marketing spend. A framework that works well for many of CMO GROWs clients is the PCA model, PCA stands for Programs, Campaigns, and Activites.

At the 60 thousand foot level, each company should probably have no more than five programs they will focus on for the coming fiscal year. These programs should cascade from the KPI's from the CEO or Board of Directors. Generally, these are priorities like improving customer experience by 15 percent, increase revenue by 150 percent, retain key employees thru improved company culture, launch two new products, expand internationally, and so on.

From these top four or five programs, a number of specific and discrete campaigns are designed to achieve the stated program goals. These campaigns are multichannel and leverage some or all of the elements of the marketing stack. Each campaign has a number of associated activities that get integrated and harmonized with the campaign and program.

This PCA model also becomes the core of your marketing and branding strategy and becomes a decision matrix by which to evaluate new marketing opportunities that may not have been considered with the initial planning phase. An important aspect of the PCA model to associated an ROI metric with each campaign. That means, before executing any activity, marketing managers need to forecast the expected ROI or impact of each campaign, then following up post-campaign, with a post mortem evaluation to determine real ROI to understand whether that campaign achieved the desired result or not. Measuring and tracking campaign metrics is fundamental in continual improvement and achieving marketing excellence.

The PCA model might be the most important marketing companies have to drive revenue growth.

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OTHER ROLES CMO GROW CAN FILL

EXECUTIVE LEVEL

CMO GROW

Seasoned Marketing Executives become expert at testing and piloting new innovative technologies and methods to identify how to optimize ROI. Our leaders have years of expertise and knowledge on implementing winning strategies and understanding what works and what doesn’t. CMO Grow provides best-practice methodology with everything from strategy creation thru brand development and planning, messaging and positioning, resource execution and everything in between.

DIRECTOR LEVEL

CMO GROW

Marketing Directors are seasoned and experienced in delivering high-impact, integrated multi-channel campaigns to priority target segments and buying groups. These campaigns can include digital marketing, social media, press relations, customer communications, demand generation, and more….to optimize your ROI.

MARKETING MANAGER

CMO GROW

Marketing Coordinators are an important part of our client service approach. They are trained in marketing best practice fundamentals and are capable of providing affordable expertise in all areas of marketing. CMO Grow can provide expertise in all marketing functionals, from lead generation to web and digital expertize, and everything in between.

TALK WITH US

GET IN TOUCH TO RECEIVE MORE INFORMATION ON OUR SERVICES AT CHRIS@CMOGROW.COM