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CMOGROW
CMOGROW

Fractional CMO for B2B CEOs

We run your marketing. You run your company.

A senior CMO in your seat one or two days a week. For B2B founders and CEOs at $10M–$50M who are ready to co-own the growth number instead of carrying it alone. Engagements start at $10K per month.

No obligation. If we are not the right fit, we will tell you on the call.

Three time CEO across enterprise software and residential solar

Chief Compliance Officer and Board Member, SunPower

Operator on AI in the marketing function, not a theorist

Who this is for

If this is you, we should talk.

We work with a small number of clients at a time. The list below tells you quickly whether we are the right fit. If not, we will say so.

Built for you if

  • B2B company at $10M–$50M in revenue, profitable or close to it
  • Founder, CEO, or president who wants a senior partner on the growth number
  • A pipeline problem you can describe in one sentence, not a vague unease
  • A real budget to run marketing right, not a hope that one hire will fix it
  • Willingness to co-own the wins and the losses, not hand the work off and look away

Not the right fit if

  • You want a marketing agency to take the work and report on it monthly
  • You want a coach who critiques the work without doing any of it
  • You are pre revenue or pre product market fit
  • You want a full time CMO and you are ready to hire one
  • You want a vendor list, not a marketing leader

Why CEOs call us

One of these probably sounds familiar.

The CEOs who reach out are usually working through one of three problems. We named them so the conversation can start in the right place.

Problem 01

The pipeline problem

Sales is hungry. Marketing is busy. The funnel still does not produce what the board expects. You can feel something is off but the people on the field cannot tell you what.

Problem 02

The hiring problem

You know you need a senior marketing leader. The good ones cost 350K and want equity. The cheap ones produce slides. You have made the hire before. You are not eager to do it again.

Problem 03

The accountability problem

You ask for the number. You get a report. You ask what changed. You get another report. Nobody is wrong, but nobody owns the outcome either. That is on the seat, not the person.

The promise

We co-own your growth.

Most fractional CMOs sell advice. We sell ownership. You get a senior marketing leader in the seat, on the hook, working the same problem you are working, from the same side of the table.

We co-own the number.

The growth number is on us with you. We will not point at the dashboard and call that work. If the number is missing, we are accountable for figuring out why and fixing it.

We co-own the work.

A senior CMO in your seat one or two days a week, plus a small bench when the work needs more hands. We do the work. Your team does not have to translate strategy into action.

We co-own the wins and the losses.

When pipeline lifts, you and your team get the credit. When something does not work, we own the call and the rewrite. Marketing leadership without the blame swap.

The Growth Operating System

Three layers, one system that runs.

The Growth Operating System is the operating system behind every engagement. Strategy sets the direction. Leadership sets the cadence. Execution gets the work out the door. All three layers run at the same time.

Layer 01

Strategy

A clear ICP, a sharper position, and a quarterly growth plan a CEO can defend. We do not start with tactics. We start with the only sentence the market needs to hear.

Layer 02

Leadership

A marketing team that runs without the founder. Operating rhythm, scorecards, owner per metric. The seat is filled even when we are not in the room.

Layer 03

Execution

Pipeline that compounds. Demand, content, conversion, retention, and the AI fluency to make a small team move like a large one. The work ships every week.

Read the full operating system breakdown

Proof

Numbered outcomes, named clients.

We do not run a logo wall. Each engagement gets a real story, a real number, and a real name. If we cannot say what we did, we do not put it here.

AIG financial services business unit

Lead flow and pipeline each lifted 25 to 50 percent in a 6 to 12 month window.

A financial services business unit at AIG was running a marketing function that could not produce defensible pipeline. As fractional CMO, Chris led a rebranded business unit strategy delivered alongside a new website, an automated lead generation waterfall, and a marketing automation integration with the CRM. The result was a closed loop view the CFO and CEO could defend in a budget cycle.

Read the full story

Nexthink

Built the North America foundation from launch into Fortune 500 accounts.

Nexthink, a Swiss based digital employee experience platform, needed a real North America launch. As fractional CMO under CMO Grow, Chris led the NA expansion across positioning, demand engine, team build, and operating cadence. The NA business grew from launch to meaningful ARR with Fortune 500 anchor accounts during the engagement window. Nexthink later scaled to a multi billion dollar company.

"If you're looking to scale revenue, sharpen go-to-market execution, or build stronger strategic partnerships, I'd strongly recommend working with Chris and the CMOGROW team."
Pedro Bados, Founder and CEO, Nexthink
Read the full story

Kurios Energy

Roughly 2x to 3x revenue growth and record profits during the engagement window.

Kurios Energy, a regional solar installer at over 50 million in revenue, was in a crowded market against low cost installers and national brands with bigger ad budgets. As fractional CMO, Chris led a brand reset, an operating cadence rebuild, and a demand engine across digital, referral, and field channels. Lead flow lifted roughly 25 to 50 percent. Close rate more than doubled. Those gains drove record revenue and record profits.

"CMOGROW brings a level of strategic marketing leadership and execution that is rare in today's market. Their ability to connect brand, growth, and revenue generation has made them a valuable partner to Kurios Energy."
Todd F, CEO, Kurios Energy
Read the full story
See all three case studies in depth

How it works

Four steps. No obligation through step two.

We have no interest in selling someone something that will not work. The first two steps are free, useful even if we do not move forward together.

  1. Step 01

    30 minute call. No slides.

    We listen to what is broken and tell you what we think. If we are the wrong fit, we will say so on the call. No obligation, either side.

  2. Step 02

    Two weeks of structured work.

    We assess pipeline, positioning, team, and operating cadence. You get a written read with the two or three moves that matter most. Yours to keep whether we work together or not.

  3. Step 03

    A scope you can sign in a day.

    Clear scope, clear price, clear ninety day deliverables. Engagements start at $10K per month. We tell you the full range on the call once we know the work.

  4. Step 04

    We are in the seat.

    A senior CMO in your seat one or two days a week. Operating rhythm in week one, pipeline plan in week two, first wins on the board by week six.

What you get

Outcomes, not a service menu.

We do not sell hours and we do not sell deliverables. We sell the four things below. Everything we do points back to one of them.

Outcome 01

A growth plan you can defend in a board meeting.

One page. Numbered targets. Owners. The same plan an investor would build, written for a CEO who is responsible for the result.

Outcome 02

A marketing team that runs without you.

Operating rhythm, clear ownership, scorecards on the wall. You stop being the bottleneck. Your team stops waiting for you to weigh in.

Outcome 03

Predictable pipeline.

Demand that compounds rather than spikes. Channels chosen for fit. Content built for the way buyers and search engines actually work now.

Outcome 04

Board ready reporting.

A monthly report you can hand to your board without a translator. Numbers, narrative, and a clear what next, in five minutes of reading.

The team

A senior CMO, not a contractor pool.

Chris leads every engagement. A small bench of senior operators steps in when the work calls for more hands. No juniors, no farmed-out work, no logo wall.

Founder, CMO Grow

Chris Lundell

Three time CEO. Built and led marketing at Domo (formerly Corda Technology), Complete Solar, and Blue Raven. Chief Compliance Officer and Board Member at SunPower. The senior CMO in your seat.

Read the full background

Background bench

Senior advisors

A small network of senior operators who advise on positioning, demand, and lifecycle. Named on request, never on a logo wall.

Common questions

Six questions, straight answers.

If your question is not below, ask it on the discovery call. We will answer on the call, not in a follow up.

Tell us what is broken. We will tell you if we can help.

A 30 minute call. No slides, no pitch, no obligation. If we are the wrong fit, you will know on the call. If we are the right fit, you will know that too.