Most startup and growth companies understand the role that the marketing executive plays in the overall growth trajectory of a successful company. Along will the sales leader, this executive often define the customer segments, messaging and positioning and revenue growth strategies. Together they also define key processes that create a predictive, scalable and repeatable engine to power the company’s growth.
Sales and marketing strategy and execution is layered and integrated to the extent that it is becoming difficult to know where marketing and sales start and stops. New world growth plans are leading edge, automated, integrated, multi-channel, and highly customized based on segment and target audience.