Reasons to Outsource your Chief Marketing Officer (CMO)

 

Outsourcing has emerged as a significant trend in the digital and virtual world we live in. As Thomas L. Friedman discusses in his book, “The world is Flat”, he analyzes globalization, primarily in the early 21st century. He explains how the world is becoming a level playing field in terms of business and commerce, wherein all companies and service providers have an equal opportunity. With global connectivity and network effect, companies can eliminate time and distance and enable a virtual world.

Today, companies based in San Francisco private services for companies based in New York, London, Amsterdam, Mumbai, and elsewhere.

The workplace has evolved into projects and activities rather than a destination, as was the case pre-internet.

Similarly, this trend is impacting, in a positive way, how companies think about managing their growth and optimizing their business investment ROI. Companies realize that effective outsourcing can also apply to their key company executives.

Examples of part-time and fractional Chief Marketing Officers (CMO’s) can be found in nearly every industry today and is becoming a popular trend that provides impressive results.

Let’s face it; we live in a Google, Amazon, Apple world, on-demand, and personalized service delivery is becoming the norm for millions of consumers around the world. This trend is accelerating within the business community for companies of all sizes.

On-demand and part-time CMO and other executive service providers are making a significant impact because they almost entirely remove the risks associated with investing in company growth.

Business and company owners can choose the best services providers to help grow their businesses regardless of location. Companies like the Part-time CMO Alpine Utah are helping dozens of their clients reach growth levels they have never before considered.

Progressive companies are looking for new and innovative ways to grow their businesses without having to commit vast resources to hire a full-time growth executive.

Exceptional Value Exchange

A primary reason companies decide to outsource their marketing executive is because usually they either cannot afford a fulltime CMO or don’t need a full-time CMO.

For years companies have utilized outsourcing to save money on tasks that can be managed by others like data entry and QA testing. Freeing up time and resources for more strategic and high-impact activities.

CMO GROW has helped so many companies utilizing a few select strategies that they have been able to create a growth playbook that works for nearly every company.

Creating a repeatable, scalable, and predictable growth engine almost always leverages the same growth tools but are applied differently depending on the industry or the client.

Experts of Growth

“Outsourced marketing executives know that the future of their business and livelihood depends on delivering real measurable results to their customers,” said Jim Miller, Chief Revenue Officer of CMO GROW. “Before starting any engagement, we outline the key performance indicators and growth measurements that we will benchmark and use to measure success.”

A Strategic Avenue

Companies today understand that they need to stay current with innovation and macro-trends or the world, and their competition will pass them by. Part-time and fractional CMO’s are a great way to bring any company current with innovative strategies and technology trends.