Fractional CMO Services
A senior CMO in your seat. Without the full-time price tag.
B2B companies at $10M–$50M get a battle-tested marketing executive one to two days a week. On your leadership team. Co-owning the growth number.
What a fractional CMO is
Marketing leadership, not marketing services.
A fractional CMO is a senior marketing executive who works inside your company part-time. Not an advisor who meets you monthly. Not an agency that runs campaigns and sends reports. A marketing leader who sits in leadership team meetings, owns the pipeline contribution target, and is accountable to the same revenue number you are.
At CMO Grow, that means one to two days per week in your business — on your calendar, in your Slack, running your marketing team or agency stack. Engagements start at $10K/month. Month-to-month after the first 90 days.
What it is not
Not advisory. Not a retainer. Not a workshop.
Most of the fractional CMO market sells advisory wrapped in CMO branding. Monthly calls. Slide decks. Strategic frameworks your team has to implement on their own. That is not what CMO Grow does.
Chris Lundell has been the CEO three times. He has carried the growth number you are carrying. When he is in your seat, he is running the function — not advising on it.
Who this is for
B2B companies at $10M–$50M revenue.
The companies that get the most from a fractional CMO engagement are at an inflection point — past founder-led sales, not yet ready for a $300K full-time CMO hire. Usually one of these is true:
Revenue has stalled
Sales is working but pipeline is thin. Marketing is running ads and crossing fingers.
No marketing leadership
You have a team but no one is driving the strategy. The CEO is still making every marketing call.
Full-time CMO feels too expensive
A $300K CMO hire is hard to justify right now. A fractional engagement gives you senior leadership at 25% of the cost.
PE-backed and under timeline pressure
You need a marketing executive who can operate inside a PE cadence and report directly into operating partners.
Series A or B — building the function
First real marketing budget. Need someone to build the function, hire the right people, and get to repeatable demand.
Coming out of a flat year
The board wants a growth plan with a number attached. You need a CMO who can build that plan and then execute it.
How it works
Three layers. One operating system.
Every CMO Grow engagement runs the same three-layer Growth Operating System. Strategy sets the direction. Leadership builds the team and execution capacity. Execution proves the model and scales what works. Download the full playbook.
01
Strategy
Market position, ICP definition, messaging, and the growth architecture. Built in the first 30 days. Revisited quarterly.
02
Leadership
Managing the team or agency stack, setting operating cadence, and owning the pipeline contribution target alongside the CEO.
03
Execution
Running the 90-day sprint cycles that move the pipeline number. Proving the model before scaling spend.
Pricing
$10K–$25K per month. No equity. No surprise fees.
Most engagements land at $10K–$15K/month for one day per week. Two-day-per-week or multi-workstream engagements run $15K–$25K/month. We tell you the right number on the discovery call — not after a proposal process.
Frequently asked questions
Common questions about fractional CMO services.
What does a fractional CMO cost?
Fractional CMO engagements at CMO Grow range from $10,000 to $25,000 per month depending on scope and time commitment. Most B2B companies at $10M–$50M revenue start at $10K–$15K per month.
How is a fractional CMO different from a marketing agency?
An agency executes campaigns and reports on activity. A fractional CMO owns the growth number — sitting in leadership meetings, building the strategy, and co-owning the pipeline result. CMO Grow is on your team, not outside it.
How long does a fractional CMO engagement last?
CMO Grow engagements start with a 90-day minimum. After 90 days they run month-to-month with 30 days notice. Most clients stay 12 to 24 months.
What does a fractional CMO actually do day to day?
A fractional CMO builds the marketing strategy, manages the team or agency stack, owns the pipeline contribution target, and reports to the CEO. At CMO Grow that means one to two days per week in your business — on your calendar, in your meetings.
When should a B2B company hire a fractional CMO?
The right time is when revenue has stalled at $10M–$50M and you need marketing leadership, not just execution. Common triggers: the sales team is doing all the marketing, pipeline has dried up, or a full-time CMO hire feels too expensive to justify.
What is the difference between a fractional CMO and a marketing consultant?
A consultant advises. A fractional CMO leads. CMO Grow sits in the seat, manages the people, owns the number, and shows up in leadership team meetings. Advisory is a byproduct, not the deliverable.
Related reading
Go deeper on the fractional CMO decision.
Next step
Start with a 30-minute growth call.
No pitch deck. No 40-field discovery form. Thirty minutes to decide if there is a fit. If there is not, we tell you and point you somewhere better.